Honestly, I almost skipped this one until I looked at my aunt's cable bill. She pays around $110 a month, and when I asked what she actually watches, the answer — after some hemming — was Good Morning America. Specifically, Deals & Steals, Tory Johnson's shopping segment. That's roughly $1,300 a year to watch a segment whose entire purpose is saving you money. The irony physically hurt me, and I'm the guy who cancels a free trial the same afternoon I start it.

So let's fix this properly. Here's every legitimate way to watch GMA and catch Deals & Steals in 2026, ranked the way I rank everything: free stuff first.

The part nobody tells you: you don't have to watch it at all

This is the thing that makes me a little crazy. Deals & Steals is not really a TV segment — it's a web page with a TV segment attached. Every deal Tory features gets posted to the Deals & Steals section of the Good Morning America website (goodmorningamerica.com) the same morning it airs, with the discounted prices and links to buy. The deals typically run for a limited window — often a day or a few days, or until stock runs out — but you do not need to see the broadcast to get any of them.

So if the only reason you're keeping cable is to not miss a deal on cast-iron pans or weighted blankets: congratulations, you can stop paying today. Bookmark the deals page, check it with your coffee, done. GMA also posts segment clips on its site and on the official GMA YouTube channel, usually within hours, so you can even watch Tory's pitch for free after the fact. I do exactly this. It costs nothing and I've never missed a deal I actually wanted.

That's the durable answer, and it'll still be true long after this particular week's trending event is over.

Okay, but I want to actually watch the show live

Fair — GMA is a morning-routine thing for a lot of people, and the deals segment does hit different live when Tory's doing the countdown. GMA airs on ABC, weekday mornings from 7 to 9 a.m. (Eastern and Pacific; check your local listing). ABC is a broadcast network, which is the magic word here, because broadcast means free.

The antenna, my eternal favorite. A basic indoor HD antenna costs $20–$30 once, and in most of the US it pulls in your local ABC station in full HD, free, forever. No subscription, no app updates, no password sharing crackdowns. If you live reasonably near a city, this is genuinely the best answer for morning shows, local news, and NFL Sundays, and I will die on this hill. Plug it into your TV, run the channel scan, and GMA is just... there, every morning, at a monthly cost of zero. The only catch is reception — rural areas or apartments with awkward window placement can struggle, so check a signal-map site like antennaweb.org before you buy.

The ABC app, if someone in your life has a login. The ABC app (and abc.com) streams your local ABC station live, but it wants you to sign in with a participating TV provider. That provider doesn't have to be cable — a YouTube TV or Hulu + Live TV subscription counts. So if you're on a family plan for one of those anyway, the ABC app on your phone or Roku gets you GMA live at no extra cost. The app itself is a bit clunky and the sign-in expires more often than I'd like, but it works.

Live TV streaming services, the pay option. If you want the full channel — GMA live, plus everything else on ABC — these are the mainstream routes, and none of them are cheap anymore:

  • YouTube TV — around $83/month. Carries local ABC in nearly every market, unlimited DVR, and honestly the cleanest interface of the bunch. This is what I'd pick if I had to pick one, mostly for the DVR: record GMA daily and skip straight to the segment you care about.
  • Hulu + Live TV — around $83–$90/month depending on the bundle tier. Also carries local ABC in most markets, and it comes bundled with Disney+ content, which matters if your household was paying for that separately anyway.
  • Fubo — starts around $85/month. Has ABC in most markets; it's really built for sports fans, so I'd only go here if someone in your house needs the sports channels too.
  • DirecTV Stream — around $87/month and up. It works, ABC is there, but at that price you're drifting back toward the cable bill we were trying to escape.

Local channel availability varies by ZIP code on all of these, so punch in your address on the service's site before subscribing. Most offer a free trial, and yes, a free trial technically gets you a week of free GMA — but don't cable-hop trials as a lifestyle, it's exhausting and they've all gotten stingier about it.

One warning so you don't waste money: ABC News Live — the free 24/7 streaming channel you'll find on Roku, Disney+, and the ABC News app — is not the same thing as ABC the broadcast network. It's a separate always-on news stream with its own programming, and it does not carry the GMA broadcast. It's a great free channel for breaking news, and I keep it in my rotation for exactly that, but if you fire it up at 7 a.m. expecting Deals & Steals you'll be disappointed. Also, Sling TV — usually my budget darling — only carries ABC in a small handful of markets, so it's not a reliable answer here.

What's happening right now (September 2026 — this part will age)

The reason this is trending: GMA has been running a stretch of bigger-than-usual Deals & Steals events this month, including Tory's birthday picks and an ABC "Secret Savings" September promotion spanning a bunch of major brands. Specific deals and dates change constantly, so I'm not going to list products that'll be gone by the time you read this — check the Deals & Steals page on the GMA site for whatever's live today. Everything above about how to watch stays true year-round.

My actual recommendation, if you want it: get the $25 antenna for live viewing, bookmark the deals page as your safety net, and put that $83/month toward literally anything else. The whole point of a deals segment is coming out ahead — so come out ahead on the watching part too.

Stay cheap out there,

Theo

— Theo Nguyen